Read about how you can take advantage of this campaign by reading our Retirement Checklist web page.

For information on the recent campagin sponsored by Prudential, read more below.

Goals

Pension freedom has alerted the public to the importance of retirement planning. To help guide consumers on the path to whole-of-market advice, unbiased.co.uk partnered with Prudential to create a new retirement checklist.

Strategy

Once the checklist was drawn up it was promoted out into the media as well as through the unbiased.co.uk website, a blog and a social media campaign via LinkedIn, Twitter, Facebook and Google+.

Results

Following the launch of the checklist, there was media coverage in the Money Observer, FT Adviser, Your Money/The Sunday Post and The Independent to name a few.

Media

FT Adviser - Planning is becoming a necessity

Money Observer - Average Britons need access to financial advice

The Independent - Money Insider - People are treating new pension freedoms cautiously

You can read more about this campaign here.