5 ways to make the most of LinkedIn for your business

Your LinkedIn profile can give you a chance to differentiate yourself post-RDR, display professional credibility and shape your personal brand. Here are some useful tips.

The wonder of technology means more and more of your clients will be researching you and your business online, before they pick up the phone or step through your door.

1. Pepper your profile with your specialisms

Decide your keywords. When someone uses a search engine, they type in one or more words describing what they are looking for: ‘Birmingham financial adviser’ or 'help with auto-enrolment', for example. These words or phrases are known as keywords. If your specialisms are small pension pots, then make that clear. If you’re looking to help small business with auto-enrolment then add that to your keywords list. Pepper these words and phrases into your profile sections, including your headline. Think about making your headline about what you do, not what your job title is. This is your chance to shine as well as attract the clients that you want.  

2. Use your LinkedIn contacts more

LinkedIn has added a great new feature that allows you to add notes and set reminders to contact connections right within their LinkedIn profile. There’s a new tab for notes and reminders, and it will even keep track of your conversations. It’s useful for those scenarios where you’ve met someone and have their business card, but they’re not quite ready to make their way to your customer database.

3. Take advantage of the new analytics tool

If you haven’t noticed already, LinkedIn has beefed up its analytics offering. You’re now taken to a dashboard where you can find information about who follows your company, demographics, referral sources and trends. All packaged up neatly for you as part of your LinkedIn bundle.

4. Post great content

Not only can you find useful content on LinkedIn, the platform also allows you to position yourself as an expert by posting content. Posting articles or titbits which may be of interest to your clients (or potential clients) will in turn let them share these pieces with their colleagues and means you can expand your reach and find new business opportunities.

5. Join groups

Which groups hold your ideal clients as members? You can search groups related to your target clients. For example, if you work well with successful women, search for groups with “women” in the name. Join a few groups and find ways to add value to the discussions taking place in these groups. After observing and contributing for a time, why not start your own discussions? But make sure to check the rules to see if you can share your own custom content in the group.
Get started now and join the unbiased.co.uk LinkedIn group.


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