There are many ways that financial advisers can raise their profile, but none are so rewarding in their own right as a charity sponsorship. In supporting a worthy cause, a firm can introduce its name to a whole new section of the public. The good cause benefits first and foremost, but being associated with it in such a positive context is also great for the sponsoring firm.
This has certainly been the case for Calculis Financial Planners, one of Hampshire’s leading financial advice firms. Calculis has recently become the proud sponsor of Ocean Valour, a British duo currently attempting to break the world record for rowing across the Atlantic.
Rowers Tom Rainey and Lawrence Walters have trained for two years for the 3,800 mile journey from New York to Salcombe in the UK. They hope to raise £250,000 for the Brain Tumour Charity, motivated by the tragic death of Tom’s father from a brain tumour.
Having set off from New York on 3 May in their custom-built 23ft boat, they are aiming to reach UK soil before 28 June at 4:33:00am in order to beat the current record of 55 days and 13 hours, which was set 119 years ago!
Calculis’s managing director Alex Pegley said, ‘When Lawrence's parents, who are clients of mine, mentioned that he was taking on this challenge with Tom, we wanted both to acknowledge that endeavour and support a very worthwhile charity.’
Chris Martin, Ocean Valour’s communications and logistics manager, said ‘We are thrilled to have the support of Calculis. Their sponsorship came at a pivotal time and has allowed the team to have more regular contact with their land support team via their satellite communications system.’
The funds raised for the Brain Tumour Charity will be used for their new early detection project to find brain tumours earlier than ever before. Ocean Valour has raised £27,258.31 so far – if you would like to help Tom and Lawrence reach their target of £250,000, click here.
A charity sponsorship can be a great way for a firm to establish itself as part of the local community, to become more widely recognised while at the same time giving something back. Everyone at Calculis wishes the Ocean Valour team the best of luck.