"Because digital is already an integral part of our day-to-day lives. Brands should automatically consider digital as an inherent part of their business, as well as their marketing or advertising campaigns, rather than as an additional add-on.”
Digital Marketing Magazine, 7 October 2015.
This really says it all about the importance of digital marketing in your business. The digital landscape has transformed the way that we conduct our life (and more importantly to you), how we do business. Whoever your audience is, whether it’s B2B or B2C it makes no difference.
So let’s get with the times, and let’s see how you can incorporate the digital into your busy marketing schedule.
Very few companies that I speak with have many social media profiles, if they have any at all. If you want to be in the know, if you want to be seen as a business at the forefront of the industry – then you need to change this! Because digital marketing is so fast-paced and interactive, it is a huge opportunity for you to quickly gauge who your audience is, what they want from you, what their issues are, what they think about XY and Z and what they think about you. The best thing about all of this, unlike traditional methods of engaging with your consumers (direct mail, literature and brochures) this is all trackable. So you can see exactly what they are reacting to.
Many companies shy away from being too “visible” but this is really no bad thing. Especially when it gives you an opportunity to position yourself as a thought leader, or respond to industry-wide changes.
Thought leadership is a huge trend in companies developing their profiles in the industry and social media can help you with that. Do you have blogs, articles, press releases, newsletters, video content? Yes – then get it out there!
Is this overwhelming/time consuming/hide under your desk scary? Then don’t worry – we can help!
We have over 140,000 links on our social media profiles and we can push your messages out to them. With Twitter, LinkedIn, Facebook profiles at your disposal we can make your messages stand out.