Following on from the success with Value of Advice (winner of the FSF best PR Campaign 2013), we have launched the latest stage of this ongoing campaign: GetAdvised.
GetAdvised is a national consumer campaign promoting the importance of seeking professional financial advice. As well as publicising the value of advice through the local, national and online press, the campaign provides useful information, articles, tips and tools for consumers, with links to the ‘find an adviser’ postcode search. All these resources and the campaign coverage combine to raise awareness of their financial decisions and how speaking to an adviser will bring them one step closer a secure and prosperous future.
Through press releases, case studies, research, interviews and contacting journalists directly, unbiased.co.uk will aim to promote this campaign in the consumer and trade press. Coverage has already been seen in the Daily Telegraph, Your Money, IFA Online and Mortgage Solutions.
How you can get involved
Let us know if you’d like to get involved. There are many ways you can take part in the campaign:
- Tweet your support using the hastag #GetAdvised
- Send us your case studies
- Sign up to the Bluebook to become a thought leader in the press
- Get in touch to find out how to get involved with writing articles, blogs or guides for consumers on www.unbiased.co.uk
unbiased.co.uk carried out research with 2,000 UK adults and found that more than half of Brits thought they would benefit from seeking financial advice. Those in their 30s acknowledged the biggest need for advice, with 59 per cent seeing the benefit of seeking professional, independent advice.
Most popular areas of advice
So, what kind of areas stood out? Overall, private pensions, mortgages and stocks & shares ISAs topped the nation’s wish-list of areas they would like help on from a financial adviser. But among those in their 30s, the need for mortgage advice was greatest. For the ‘at retirement’ generation (60-69 year olds), annuity purchases topped the list.
Tools and articles
The GetAdvised hub is packed full of information for consumers, including a downloadable checklist, tools to help save and plan for the future, useful articles and the UK advice map. Throughout the hub are quick links to help consumers search and find an adviser.
The campaign will be promoted through unbiased.co.uk’s Twitter for consumers, Twitter for the adviser industry, Facebook, Google+ and LinkedIn profiles. Connect with unbiased.co.uk to stay up to date with news, competitions, resources and coverage.